Zapier vs Make (2026): Trust Score, TCO & Integration Compared
⚡ Quick Verdict
Zapier is the stronger choice if you prioritize trust, security, and data privacy (Trust Score: 8/10 vs 7.8/10). For deeper integration ecosystems and API flexibility, Zapier has the edge (Integration Score: 9.8/10).
📊 Comparison Overview
Zapier and Make serve overlapping but distinct needs in the Automation space. Zapier achieves a Trust Score of 8/10, while Make scores 7.8/10 — a difference of 0.2 points. On integration depth, Zapier leads with 9.8/10 vs 8.5/10 (difference: 1.3 points). When it comes to total cost of ownership, Make is more budget-friendly at $216/year vs $480/year per seat. Zapier is the recommended choice if trust, security, and vendor reputation are your primary concerns. However, the right choice depends on your specific team size, existing tool ecosystem, and budget constraints.
Side-by-Side Score Comparison
| Metric | Zapier | Make |
|---|---|---|
| Trust Score | 8/10 🏆 | 7.8/10 |
| Integration Score | 9.8/10 🏆 | 8.5/10 |
| Est. TCO / yr | $480 | $216 🏆 |
| Price | $19.99/subscription | $9/subscription |
| Category | Automation | Automation |
Feature Comparison
Zapier Features
- Zaps
- Multi-step Workflows
- Filters
- Formatters
- Paths
- Webhooks
Make Features
- Scenario Builder
- Filters
- Routers
- Webhooks
- Connectors
- Error Handling
Best For
Zapier
Marketing automationSales workflowsSmall team process automation
Zapier is the leading no-code automation platform that connects 5,000+ apps to automate workflows. Zaps can be simple single-step automations or complex multi-step workflows with conditional logic (Pa... Read full review →
Make
Complex multi-step automationsData transformation pipelinesCost-conscious teams
Make (formerly Integromat) is a visual automation platform acquired by Celonis. It lets users create complex multi-branch automations using a visual scenario builder. Make excels at data transformatio... Read full review →
Verdict
Zapier wins on trust, security, and data practices with a Trust Score of 8/10. Zapier wins on integration depth and ecosystem connectivity. For budget-conscious teams, Make offers the lower total cost of ownership at $216/year vs $480/year.
The right choice depends on your team's priorities. If you value privacy, ethical AI, and vendor transparency, choose Zapier. If you need deep API integrations and a large app ecosystem, choose Zapier.